Ink knowledge is open! What is the difference between brand ink and ordinary ink?

There are significant differences between branded inks and regular inks in many ways. In this article, we will explore the differences between branded inks and regular inks, including their quality, characteristics, uses, and market acceptance.

First of all, brand inks usually have higher quality and performance than ordinary inks. This is mainly because brand inks are often produced by well-known manufacturers, and advanced production processes and technologies are used. This means that brand inks usually have better performance in terms of color brightness, light resistance, water resistance, heat resistance and so on. Ordinary inks lack the support of these technologies and processes, and their quality and performance are often more general.

Second, brand inks usually have a wider range of uses and adaptability. Branded inks are produced by professional manufacturers who develop ink products suitable for different printing materials and processes according to different printing requirements and application environments. For example, brand ink can be applied to paper, plastic, metal, ceramic and other printing materials; At the same time, they can also be applied to different printing methods, such as intaglio, lithography, screen printing and so on. Ordinary ink due to the lack of these professional research and development and production support, its adaptability is relatively poor, often can only be used for some simple printing processes and materials.

In addition, the brand ink is highly recognized in the market. Due to the better quality and performance of brand inks, they enjoy a high reputation and visibility in the market. Consumers tend to be more willing to buy branded inks because they believe that the quality and performance of branded inks are guaranteed. Ordinary inks due to uneven quality, consumer trust in them is low, so the market recognition is low.

In addition, brand inks usually have more perfect after-sales service and technical support. While selling products, brand manufacturers usually provide corresponding after-sales service and technical support, including guidance and consultation on ink use, storage, printing process, etc. This is extremely important for printing companies and users. However, ordinary inks often lack support and services in this area.

Although branded inks have these advantages, there are also some shortcomings. First of all, brand inks tend to be more expensive. Due to its high quality and performance, as well as the accompanying after-sales service and technical support, the price of branded ink is usually more expensive than ordinary ink. This may cause a certain burden for some enterprises and users with limited financial resources. Secondly, the choice of brand inks is relatively small. In contrast, the types of ordinary inks are more abundant, and users can choose more flexibly according to their needs and budgets. Brand inks due to the need to meet higher quality and performance requirements, the variety is relatively small.

In summary, there are obvious differences between brand inks and ordinary inks in terms of quality, performance, use and market recognition. Brand inks usually have higher quality and performance, are suitable for a wider range of printing materials and processes, and have better market recognition and after-sales service. However, the price of brand inks is higher, and the choice is relatively few. Therefore, when choosing ink, users should consider it according to their own needs and budget.